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In April 2011, Dr. Sanford Siegal introduced Plan 10X, an alternative to his 37-year old Classic cookie formulation and diet plan. His Plan 10X cookies are all-natural, Kosher (U)D, and vegetarian. The cookies are smaller so each has fewer calories which enables you to eat more cookies each day, thus shortening the amount of time between snacks and further reducing the occurrence of significant hunger. Flavors: Chocolate Brownie, Cinnamon Oatmeal, Maple Granola, and Butterscotch.